Personalizing your story through time

BROWN ICE

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.
Back of the watch

THE PROJECT OF MR I.S.L.

BROWN ICE
THE POWER OF ELEMENTS

Icy blue and rich brown tones, inspired by the depth of lakes and runabout boats.

Inspired by the timeless elegance of runabout boats, polished mahogany wood and chrome details, Brown Ice reflects the reflections, depth and contrasts of nature, while embodying the power of the elements through meticulous craftsmanship.
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Watchmaker

TURNING THE ORDINARY INTO SOMETHING UNIQUE

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A WORKSHOP
ON A HUMAN
SCALE

Artisans de Genève embodies the fusion between people and watchmaking. A House where people share and revisit their watches together, according to their aspirations. It’s in Geneva that all the traditional watchmaking crafts are brought together in a single place, offering a multitude of possibilities to meet the different needs and desires of each individual. It is in this dedicated setting that all of the restorations, repairs and modifications we carry out at the request of each customer are created by hand.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.

BACK TO BASICS

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AN ART
DEDICATED
TO OTHERS

Since its creation, L’Atelier has always worked to offer passionate customers a more personal watchmaking experience. A return to the origins of the craft, where the watchmaker devotes himself to the individual desires of each customer, according to his own codes, tastes and history. A return to the roots of a vocation where man, his hands and his tools are definitively the key to his customers’ desires.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.
savoir faire
brown-ice Memories

THE GENESIS

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GUARDIANS OF
MEMORIES

Creativity has been at the heart of our workshop since its inception. Our work almost always consists of bringing together the memories and moments of each individual and transcribing them into the language of watchmaking. Combining different skills and crafts to bring these often intangible moments to life through each person’s project. Combining surprising colours with often forgotten crafts to bring to life, for a moment, old techniques and skills steeped in memories.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.

THE POWER OF EXCHANGE

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FROM PENCIL
TO REALITY

The Brown Ice adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.
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CUSTOMIZATION

CREATIVE WATCHMAKING

Behind each customization lies the desire to stand out, to express oneself and to create a timepiece for oneself. It’s a way of creating a unique piece, according to your choices, tastes and history, by women and men who dedicate their craftsmanship to an entirely personal project.
Brown Ice - Artisans de Geneve

I.S.L., ARTISAN OF HIS STORY

Artisans de Genève has once again transformed my inspirations into reality.

Wearing this watch makes me feel the same freedom I experience while navigating. Brown Ice captures my individuality, adventurous spirit, connection to water and my passion for craftsmanship and detail.

Focus on
modifications

Skeleton movment

Skeleton Movement

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STRENGTH
BENEATH
THE
SURFACE

The skeletonized movement is sandblasted and palladium-treated, delicately crafted to embody a balance between strength and fragility. Each element is hand-cut, bevelled and polished, to reveal the intricate inner workings of the watch.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.

Material blend

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INTO
THE CORE

Through an interplay of materials, the depths of the watch emerges, as clear and layered as water. The ice-blue skeletonized dial with blued hour-markers, sapphire date disk and a translucent sapphire case revealing a blued oscillating rotor, create a striking interplay of light and layers.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.
Material Mix Closeup
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Brown Ceramic Bezel Insert

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WARM BROWN
TONE

The bezel insert, crafted from Swiss ceramic, is laser-engraved and polished to a rich, warm brown tone, evoking the brilliance and timeless elegance of runabout boats.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.

Other
changes

Ag Brown Ice Sign Bridge

HANDS

The Dauphine-type hands are hand-bevelled and diamond-cut. They are flame-blued to match the watch’s tones. The second hand is stamped and bevelled.
Ag Brown Ice Hands

DIAL

The dial is skeletonized and bevelled, featuring an ice-blue PVD treatment. The hour-markers are hand-blued.
Ag Brown Ice Sign Rotor

ROTOR

The white gold rotor is flame-blued, chamfered and polished by hand.

I.S.L., PERSONAL MARK

Just as navigating fills me with a sense of freedom, personalization allows me to express my individuality through a timepiece. It evokes the depth of lakes, from deep blues and icy tones, to warm wood reflections that bring Riva® boats to life.
Back of the watch
Back of the watch

THE REALIZATION

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WITNESS TO
A HUMAN
ADVENTURE

Each customer brings with them their story, their passions and their desires. Our workshop is transformed into a real meeting place, dedicated to the realization of all their desires. The experience of working on our customers’ projects is always a never-ending source of excitement, joy and unforgettable moments. The Brown Ice adventure is for us the perfect example of a project born of passions and memories for which a multitude of Artisans have agreed to create together the witness of a moment.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.

Specs

Base

Rolex SA® 116610

Dial

Ice-blue skeletonized with blued hour-markers

Movement

Rolex SA® calibre 3135®, skeletonized, hand-bevelled and decorated

Date disk

Sapphire with black hand-applied transfer

Hands

Dauphine steel. Hand-beveled and diamond-cut
Flame-blued

Bezel insert

Swiss brown ceramic with laser-engraved platinum details

Case

Bevelled facets with satin-brushed case middle

Rotor

Flame-blued and hand-polished white gold

Caseback

Sapphire crystal, water-resistant to 300m

Balance bridge

Polished steel / Flame-blued / Hand-finished

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Let Brown Ice inspire you

WRITE YOUR
OWN STORY

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Service not available
As our workshop has reached its maximum capacity, we are no longer taking new orders for services. In the event of cancellation, we offer you the possibility of being on a waiting list.

Some of our
Past Challenges

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You can discover below some challenges that we took for our clients. We are ready to take the one you will give us on your own favorite timepiece.