Pushing boundaries, exploring new developments, materials, designs. We challenged ourselves with a new concept. LAB is an unprecedented concept, 56 artisans, among the best, came together to develop a unique project, for which they have carte blanche: LAB01. The personalization is only displayed on technical designs and will be accessible to one client only.
The project LAB01 is entirely imagined by our artisans. It will be realized on the basis of a Rolex® Daytona® model and will feature a series of exclusive signatures never realized before.
Our client will be offered the LAB01 personalization upon either his white gold or platinum timepiece. And will have a choice between three-movement designs.