Close-up of weathered and rough hands clasped together against a dark background.
Our service

Each Customization Tells A Story, Yours

A Workshop Dedicated To Others

Since its creation in 2005, Artisans de Genève has aimed to build a manufacture entirely dedicated to the other. Here, the client is at the center of everything we do. We create a unique experience in which he becomes the sole decision-maker of his personalization. Our mission is to guide and advise him so that he experiences a truly singular journey.

Close-up side view of a luxury watch case showing engraved text ‘Heart of Namibia A.N.I Manufacturer’ with a transparent back exposing the watch movement.
26
Artisans Dedicated to One Project
250
Components Reworked & Decorated
2,000
Hours of Craftsmanship On Every Timepiece
36
Weeks of Work
Per Project

A Journey Through Our Crafts

Every craft focused on your project. We developed a series of dedicated departments, ranging from first contact to technical drawing, from gouaché to prototyping, from the workshop to quality control. Each of these seven departments plays an essential role in transforming every detail into a unique piece.

Bespoke Advisor

Guidance at every step.

The Bespoke Advisor is the department dedicated to the personalized support of each client. Our advisors, drawing on their experience within the various departments of Artisans de Genève, listen to and analyze the needs of every project. They become the client’s main point of contact, conveying his wishes to the team and defining, with the technical office, the precise specifications. A moodboard is then created and submitted to the client to refine the project. It is continuous guidance, from the first contact to the delivery of the timepiece.

Graphic Design & Bespoke Packaging

Beyond the timepiece

The Graphic Design and Bespoke Packaging department extends personalization into the finest details. It creates booklets and packaging tailored to each client’s specific requests. The department designs a booklet that tells the story of each personalization and its owner — a printed and timeless keepsake. Our graphic designers propose several concepts to document and preserve each personalization in a unique way.

The Workshop

Where hands bring pieces to life.

The Workshop at Artisans de Genève is composed of a dozen complete watchmakers, each with more than fifteen years of experience. These artisans handle the client’s watch from start to finish — disassembling, modifying, decorating, and reassembling it entirely by hand according to the client’s precise criteria. Every movement and external component is personalized with complete know-how, from pure watchmaking to decoration. This comprehensive expertise guarantees the excellence and uniqueness of every piece entrusted to us.

Technical Office

Defining to achieve.

The Technical Office is a key department that connects the client’s request with the work to be carried out by the workshop and artisans. Based on the moodboard defined with the client, it specifies dimensions, measurements, shapes, and volumes so that each Artisan understands the request precisely. This ensures a clear and methodical response to the expectations and allows us to anticipate the resources needed.

Gouaché Artist

A memory captured in an instant.

The Graphic Design and Bespoke Packaging department extends personalization into the finest details. It creates booklets and packaging tailored to each client’s specific requests. The department designs a booklet that tells the story of each personalization and its owner — a printed and timeless keepsake. Our graphic designers propose several concepts to document and preserve each personalization in a unique way.

Prototyping

Imagine, create, validate.

The Prototyping department creates prototypes of new components according to client requests. Whether cases, hands, dials, additional modules, external parts, or movements, everything passes through this department to ensure feasibility, functionality, and final quality before approval. It ensures that every new component requested by clients meets the highest standards before final validation.

TIMELAB

The external eye.

TIMELAB is an independent watchmaking laboratory based in Geneva, with whom Artisans de Genève collaborates to guarantee objective and rigorous evaluation of each client’s watch on which we have intervened. Aware that one cannot be judge and party, we chose to work closely with this renowned Geneva institution so that the aesthetics, performance, and reliability of each piece are assessed independently. This provides an additional guarantee of quality, ensuring that our clients’ watches meet the highest standards.

From The First Sketch To The Final Touch

From the moment we receive your watch to the day your personalized watch is returned to you, we accompany you through a meticulous 11-step journey spanning nearly 10 months, transforming your timepiece into something truly personal.

Understanding – Shared inspiration

Understanding – Shared inspiration

Together, we define the creative direction of your project.

 Documents - receiving your watch

Receiving your watch

Your watch is identified, inspected and protected.

Moodboard customisation timepiece

Design – From idea to sketch

Initial sketches are made and adjusted based on your input.

Technical timepiece plans

Technical plans – Turning emotion into precision

Each component is translated into technical drawings, approved by you.

Components of the timepiece

Disassembly – One component at a time

Your watch is dismantled, component by component.

Swatch of colors

Decoration & modification – Singular gestures

Each part is modified and hand-decorated.

Component of the timepiece

Component control – The precision of detail

All parts are individually inspected after modification.

Assembly the timepiece

Assembly – Bringing the watch back to life

The watchmaker brings your timepiece back to life.

Component of the timepiece

Final control – 26 checks

26 checks are performed to ensure your watch’s reliability.

Certification Artisans de Genève

Certification – Independent quality control

An independent organization. Named Timelab,tests and certifies your watch.

Close up on the timepiece

Boxing – Watchbox, watchstory and seven-year warranty

Your personalized watch is returned in its watchbox, complete with a booklet detailing its transformation and a seven-year warranty.

The Art of Bespoke Craftsmanship

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Bespoke Design

Each timepiece is envisioned by its owner, reflecting their tastes, desires, and memories.

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Artisanal Expertise

Our master artisans orchestrate every creation with precision and passion, elevating every detail through their horological expertise.

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Customizable Details

Everything can be customized: engravings, dials, hands, color finishes, and materials, so that each timepiece tells a personal story.

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A Unique Customization

Each timepiece becomes an inimitable work, born from the union of personal design and artisanal excellence.

We build a direct relationship with each owner to understand their intention and their story. Each watch then becomes a unique piece, shaped with uncompromising precision and infused with personal emotion.

John IsaacFounder & CEO
Modern, well-lit watchmaker's workshop with microscopes, workbenches, tools, and a computer in the background.

Our Bespoke Projects

Each project is born from a personal initiative: that of the owner who wishes to transform their watch into a unique piece, faithful to their story and sensibility.

Close-up of intricate mechanical watch movement with visible gears and components.

Begin Your Personalization

Contact an advisor to explore your project.