The Quest Of A Lifetime

New Challenge:
Infinity

A Customization Designed And Executed In 11 Steps, By 52 Hands.

The Quest Of A Lifetime

Founded in 2005, Artisans de Genève is an independent workshop dedicated to watch customization. Our artisans handcraft every detail with respect for traditional craftsmanship.

We build a direct relationship with each owner to understand their intention and their story. Each watch then becomes a unique piece, shaped with uncompromising precision and infused with personal emotion.

An Independent Workshop Dedicated to Watch Customization

Founded in 2005, Artisans de Genève is a Swiss watchmaking workshop dedicated to the personalization of timepieces. We bring together artisans and master craftsmen whose expertise enables us to meet even the most demanding requests.

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A Journey Through Our Crafts

From your first conversation to the final timepiece, each department plays a vital role in shaping a creation that is truly yours.

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Our Bespoke Projects

What we present here exists only once. Collaborations born from shared inspiration. Customizations born from your uniqueness.

Created to Last

7-year international warranty. Certification by Geneva Laboratory TIMELAB.

Each customization is tested according to the most demanding standards. Each watch is delivered with its official certificate and a 7-year international warranty.

Client Words

Projects experienced.
An experience told by those who shared it.

Adam Levine

"A watch is the embodiment of all your achievements. It’s a very personal object. I like classic watches, but I also want mine to be unique: it was very important for me to have something that resembles me, a unique piece that stands out from all the others."

Adam Levine
Lenny Kravitz

"I’ve been collecting watches for more than 20 years now and have always had a special affection for classic timepieces, loaded with history and life. When I met Artisans de Genève, I immediately seized the opportunity to create my own version of the classic watch. It was also extremely important that the timepiece was to be made by true experts without any compromise in the quality.."

Lenny Kravitz
Lance Armstrong

“I have had a complicated life and a complicated history. But the story isn’t over. I don’t think about what my legacy will be in 50 years or 100 years from now…that’s a waste of time. The best thing is to live your life, with purpose and honor.”

Lance Armstrong
John McEnroe

"I am a collector, timepieces have always been a source of pleasure for me. My watch had to be above all beautiful, very beautiful, elegant and modern at the same time. I like to be on time, I don’t want to be late with a watch like this, you don’t have any excuses."

John McEnroe
Spike Lee

"I love this watch. (I love the Daytona Rolex®. I own several from back in the day.) I love the late great Paul Newman. I only got to meet him once. I did the film 25th Hour and I wanted to show Paul love — a homage to him and one of my favorite films, Cool Hand Luke. So I asked Mr. Newman if I could have the poster of Cool Hand Luke in the apartment of Edward Norton’s character. Mr. Newman not only agreed, but he also signed the poster for me. This is truly one of my most prized pieces of art. This watch encompasses excellence, tradition, style, and love."

Spike Lee
Andrea Pirlo

"This is the third customization I’ve done with Artisans de Genève. They’ve become like a second family; they know me so well. For this new project, I wanted to keep the codes we had developed together in the past, the blue and rose gold, the skeletonized cut, by adapting them to my Aquanaut® model."

Andrea Pirlo
Rubens Barrichello

"I have always had a thing for the Daytona®, and I wanted to make it my own way. Thanks to Artisans de Genève, my timepiece is now unparalleled, it bears details that make it unique as an F1 car, like my car. A unique movement, particular shapes, exceptional curves, and an extraordinary mechanism. I love it! Artisans de Genève has managed to achieve a technical prowess, each detail is perfectly executed with the same concern for extreme perfection that we find in the racing world."

Rubens Barrichello
Juan Pablo Montoya

"This year, I turn 50. It’s been 20 years since I set the speed record at Monza. My son just got his first F2 podium finish. My story isn’t just about titles; it’s about the moments and emotions I carry with me."

Juan Pablo Montoya
Mika Häkkinnen

"Time can be your ally or your worst enemy. My whole career has been about being on time. When a race begins, it’s my only objective. The technicality played a key role in the project, largely through the watch’s skeleton movement. When I met Artisans of Genève, I was immediately struck by their passion and their quest for perfection. Owning a personalized watch is a real privilege, and this project was the culmination of everything that I’d wished for."

Mika Häkkinnen

Begin Your Journey

Contact an advisor to explore your project.